UK Regional Office Repositioning strategy - Cromwell Property Group
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UK Regional Office Repositioning strategy (UKRORS)

Home Strategy initiatives UK Regional Office Repositioning strategy
Structural change and occupier demand
Opportune time in cycle to take advantage of structural change and occupier demand for offices
Rental growth of c.20% since 2020
Rental growth of c.20% since 2020 for Grade A+ assets
Opportunity to reposition assets
Opportunity to reposition assets in central locations to Grade A+ with strong sustainability credentials in addition to typical Grade A specifications
Brown to green
Repositioned assets have inherently lower embodied carbon and will be capable of being operationally net zero in line with Grade A+ specifications

UK Regional Office Repositioning strategy 

With the pandemic fundamentally changing the way people live, work, and play, occupier demand in the office sector has evolved to reflect the ubiquity of the hybrid work model. Occupiers today place a far greater emphasis on quality, sustainability, and attractive micro locations and will no longer accept mediocre space. Given that most existing stock was built in the pre-pandemic era, the provision of space that is suitable for modern occupiers is heavily undersupplied. JLL estimates that demand for environmentally friendly space exceeds supply by a factor of 3 to 1.

Investors can capitalise on this trend by taking advantage of recent price corrections to acquire heavily discounted secondary offices in the right locations that can be repositioned to best in class space. Through strategic acquisitions and refurbishment plans that cater to these shifts in occupier demand, the investment programme bridges the supply gap and captures both yield compression and rental growth to provide highly attractive risk-adjusted returns.

Track record and capabilities

Established manager
with strong investment management and development track record in UK and continental Europe
Ability to co-invest
Full service vertical integrated platform
with in-house development and ESG teams

Key contacts

Cecile Babcock
+44 203 100 2630

Patrick Lowe
+44 203 100 2630

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